At the turn of the 20th century, Rochester was booming like never before. The expanding city needed a cohesive plan for parks, transportation, libraries, and more. In 1911, Frederick Law Olmsted Jr. and Arnold W. Brunner published a plan for Rochester which would unify its park system and envisioned bold changes embracing the City Beautiful movement. We explore the plan’s context, what happened to the plan, and how it continues to shape our future.